Today, Cabeau is proud to announce the launch of the Special Edition Pink Evolution Travel Pillow to support Breast Cancer Awareness Month. Five percent of the purchase price from online and in-store sales of our pink neck pillow will go to The Breast Cancer Research Foundation® (BCRF), whose mission is to prevent and find a cure for breast cancer in our lifetime.
Constantly changing and improving our comfort travel products, Cabeau released its new design of the Evolution Pillow earlier this year, making it even more convenient and comfortable for travelers. Now, with sales of the new pink version supporting BCRF, our goal is to make an even bigger difference.
“With the Pink Evolution Pillow, we not only want people to feel good because they have the best travel pillow on the market—we want them to feel even better knowing they’re supporting an important cause and organization,” says David Sternlight, Cabeau’s Founder and CEO.
Myra Biblowit, President & CEO of BCRF, adds, “The Breast Cancer Research Foundation is truly excited that Cabeau has designated such a creative product to support our worldwide efforts to fund breast cancer research. The Pink Evolution Pillow Promotion is a clever way for supporters to showcase their commitment to finding a cure for a disease that affects the lives of hundreds of thousands of women a year. We are continually inspired by partners, like Cabeau, that use their brand power to bring much-needed attention to this cause.”
Founded by Evelyn H. Lauder in 1993, The Breast Cancer Research Foundation (BCRF) has raised more than $450 million in the last 20 years to advance the world’s most promising breast cancer research to achieve prevention and a cure in our lifetime. In October 2013, BCRF will commit $45 million to support the work of more than 200 researchers at major medical institutions across six continents. By spending 91 cents of every dollar on research and awareness programs, BCRF remains one of the nation’s most fiscally responsible charities. It has earned four stars from Charity Navigator since 2002 and is the only breast cancer organization awarded an “A+” from CharityWatch.